As a result web sales have already increased 11% above target, with the site conversation rate rising to 18%. Our revised channel share target for this FY has risen to 35% from 30% as a direct result of the new site.
Success
"Web 2.0 & Web 3.0": Impact and Development
Web 2.0 and Web 3.0 are two buzz words that we feel are overused and misunderstood in our industry. There is no mystery to Web 2.0 or Web 3.0. It is simply the development of technology and website functionality that has emerged and will continue to grow and develop as a result of the increased penetration in Broadband usage.
What do you invest in?
Everybody is talking about user-generated content, blogs, interactive tools, floating baskets, visual search - the list goes on. So how do you know which of these is the best one to invest in and is going to give you the biggest return on investment?
This is where we can help. We don't believe in implementing new tools and technology for the sake of it. We look at your business needs, your customers, your budget and resource, the product areas you participate in and your ongoing strategy. We will recommend which new technology you should be looking at and what elements you should be implementing. There's no point being a front-runner in Web 2.0 functionality if your Web 1.0 implementation sucks!
Increase your conversion
But if you get Web 2.0/Web 3.0 right and implement the correct tools for your business, you can expect to see double-digit conversion rates.
We also specialise in looking beyond what is currently out there and advise on the future direction of the internet, exploring topics such as the semantic web, multi-touch user interfaces and technology convergence.