Web sales have already increased 11% above target, with the site conversation rate rising to 18%. Our revised channel share target for this FY has risen to 35% from 30% as a direct result of the new site. "
Success
A single view of your customer
Creating a single view of your customer and pulling all your channels together so they complement each other is what JTM Partners excels in. And it's what you should be looking to invest in
If you get it right then research shows that customers will spend 40% more with you
- Does each of your channels offer the same consistent experience?
- Or are they working in isolation of one another with some channels offering a better experience than others?
- Is customers' data and order history sitting in several different databases without a joined-up view?