JTM have been instrumental in the delivery and ongoing success of reserve & collect and continue to be a trusted partner and central to our on-going development
Success
E-commerce Recovery
We have experts in turning around under-performing e-commerce sites. A recent example:-
A client was spending as much as it was taking on its website even after 3 years of trading.
What we did within 2 months
- perform best practice analysis
- monitor key paths through the site and drop-off points
- top to bottom review of pick, pack and despatch
- category performance
- effectiveness of PPC
- implement tactical trading enhancements and reduction of costs
We then
- re-skinned the site
- reduced stock holding by 48%
- ring-fenced stock and introduced new pick, pack and despatch processes
- reduced ineffective PPC spend by 70%
- re-categorised and reindexed product to make them easier to find
- re-attributed products to provide more product information to customers
- re-organised the internal team, customer services and processes
The results within 6 months
- reduced costs by 70%
- increased revenue by 120%
- turned a loss-making operation into a profitable one
- developed a new third-party revenue stream, increasing overall sales by a further 30%
Overall results
- we took the site from a loss-making operation to a bottom line contribution of £800,000 within 9 months
- this was despite the rest of the company still making significant losses
- despatch increased from 79% within 5 days to 98% within 2 days, while overall despatch costs were reduced by 20%
- inventory holding costs were reduced by 50%
Our team is skilled in
- identifying quick wins
- re-negotiating external contracts
- streamlining internal processes and structures
- maximising existing assets
- re-purposing under-performing elements of the site quickly with a retail design focus
- effectively trading poor-performing sites
- taking underperforming online marketing costs out and maximising return on marketing investment, linking to direct sales
- developing new, realistic profit and loss accounts
- providing key trading performance indicators to monitor daily and weekly progress
- implementing a change management process to achieve the above
- providing overall tactical wins while developing longer term strategic recovery plan
For references please contact us at info@jtmpartners.co.uk