JTM’s hands-on approach turned us from a loss making operation to a profitable one within 2 months. We have worked with many so called ‘experts’ but JTM were the first to deliver on their promises. I would recommend their knowledge and no-nonsense approach to anyone.
Success
Content Strategy
Once again, content is king. Retailers are reporting that up to 75% of customers are researching online before making a purchase.
Customers are becoming more demanding - they are no longer happy with just a simple product image, a brief description and a few pounds off the original price. They want an enriched experience and they want online content to help them make the right buying decision.
The challenge for retailers is working out what content to invest in to ensure it meets the needs of their customers and how quickly and cost-effectively they can generate the content.
At JTM, we have experts in this field and they can advise on:
- The effectiveness of video content, how to source and implement it
- Customer reviews and ratings - the importance of them and their relevance depending on the product category, what partners to work with and how to utilise reviews and ratings effectively from a merchandising perspective
- Promotional copy - how copy can help you sell more products
- Contextual help - the importance of surfacing help and advice throughout the customer journey
- The role of customer service content and self-help features and how they can reduce customer service contacts
- Writing copy for search engine optimisation
- Product categorisation - how you classify and name your product areas impacts how quickly customers can find a product with the most amount of ease and least amount of confusion
- Partners to work with to source and generate copy quickly for your site